Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. This is a good way to make sure that the campaign you are using is something your recipients like reading.
Keep your marketing messages on topic. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. The content you provide to customers and potential customers needs to be relevant to them. Build customer loyalty by providing your customers with what they want.
Try your hand in multiple marketing arenas for increased success. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. Exposure equals more sign ups.